Hyundai X Bloomberg

The Goal

Hyundai and Bloomberg aimed to amplify their “Art + Technology” YouTube series, a showcase of global artists blending innovative technology with striking art. Our objective was to craft a compelling digital platform that highlighted the documentaries and elevated the artists’ profiles while boosting engagement and viewership.

What We Did

We developed a targeted social media campaign, leveraging visually rich content to spotlight the series’ unique narrative. Our approach centered on high-quality graphics and concise video assets to showcase the artists’ work and the documentaries’ depth.

How We Made It Happen

• Visual Design: Created sophisticated, Instagram-optimised graphics tailored to reflect the fusion of art and technology, ensuring brand consistency and visual impact.
• Video Production: Produced dynamic short-form videos that captured key documentary moments, driving viewers to the full YouTube series.
• Global Content Capture: Traveled to international galleries, delivering professional photography and videography of featured artworks and technologies for an authentic behind-the-scenes perspective.
• Artist Insights: Conducted in-depth interviews with artists, integrating their creative processes and technological innovations into the campaign to enrich content and deepen audience connection.

The Results

Our strategic content execution resonated with art and technology enthusiasts, while broadening awareness of this intersection. The series gained heightened visibility, increased viewership, and established itself as a leading platform for dialogue, fostering a thriving online community.

Why It Mattered

This project bridged art and innovation, proving the power of strategic storytelling in a digital landscape. By elevating Hyundai and Bloomberg’s vision, we not only amplified their brand presence but also set a benchmark for engaging niche audiences—delivering measurable impact that resonates globally.

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