Planet Organic

Planet Organic – London Store Expansion

The Goal

Planet Organic wanted to spark connections with local communities as new stores opened across London, while leveling up their digital presence with a strategy that felt personal and location-specific.

What We Did

We dug into each community’s preferences to shape a custom online strategy, rolling out targeted content across email, web, and socials that spoke directly to local tastes and needs.

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How We Made It Happen

• Community Research: Analyzed local preferences to pinpoint standout products, ensuring every campaign hit the right notes for each neighborhood.
• Launch Campaigns: Crafted bespoke Instagram Reels and email video assets for each store opening, spotlighting unique offerings with vibrant flair.
• Monthly Visuals: Shot fresh photography of hero products and seasonal picks, keeping content relevant and tied to consumer trends.
• Evolving Narrative: Built an ongoing digital story that adapted with each launch, maintaining a dynamic, community-focused presence.

The Results

Our tailored approach boosted engagement across all channels, drawing local crowds with custom Reels and vivid product shots. New stores saw a surge in buzz, online interaction, and foot traffic, cementing Planet Organic’s foothold in London’s diverse neighborhoods.

Why It Mattered

This wasn’t just about store openings—it was about rooting Planet Organic as a community staple. Our strategic, localized content turned digital touchpoints into growth engines, blending relevance with reach for lasting brand impact.

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