00
EARTHCOVE
EarthCove makes organic cotton swimwear, GOTS certified, UPF 50+, built to cut microplastic exposure at the one place people forget to check: what they swim in. The range started life inside founder Emma Bianco's Pure Earth Collection and grew into its own brand as demand took off, especially after the US launch. We've been the AI production behind it throughout: campaign imagery, ecommerce content, and a digital avatar built specifically for that launch.
01
Organic cotton, built for the water.
GOTS certified swimwear, made for a launch that had to move fast.
Not a single day on location.
Every frame you've just seen was generated, not shot. Campaign imagery, ecommerce flat lays, and product detail, built entirely through AI production, directed with the same eye we'd bring to a physical set.
03
Every colourway, every angle, without a single reshoot.
Ecommerce flat lays and product detail across the full range, generated to match exactly, so a new drop never means waiting on a studio day.
04
A body they hadn't photographed yet.
For the US launch, we built a trained digital avatar to model the range at a size the brand hadn't shot before. Same fabric, same fit, same swimwear, worn by someone who could actually see themselves in it.
05
Cotton over plastic. Every time.
Built on the same principle as the brand itself: GOTS certified organic cotton and UPF 50+ protection, designed to cut microplastic exposure at the one place people forget to check, what they swim in.
06
The range, worn
On the model, in the water, out in the world.
Beyond the flat lays, a full shoot: ecommerce imagery and editorial work across the range. The kind of depth a single studio day rarely gets you.
07
No camera on set. Every image still had to hold up in the water.