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BOROUGH MARKET

ClientBorough Market
DisciplinePhotography, Campaign, Content Production
RelationshipFive years, ongoing

Borough Market has fed London for a thousand years. We've spent five of them photographing it. Portraits of the traders who run it, produce shot close enough to smell, the campaign for their first ever book, and seasonal work that comes round again every year. This is a relationship measured in archives, not projects.

01

A market that never stops moving.

Portraits, produce, a first book, and campaigns that grow with every season.

02

150 traders.

Borough Market trader portrait 1
Borough Market trader portrait 2
Borough Market trader portrait 3
Borough Market trader portrait 4
Borough Market trader portrait 5
Borough Market trader portrait 6
Borough Market trader portrait 7
Borough Market trader portrait 8
Borough Market trader portrait 9
Borough Market trader portrait 10
Borough Market trader portrait 11
Borough Market trader portrait 12

Each one shot on their own stall.

Produce photography that makes you want to reach through the screen. As new traders join, we're there with the camera, so the library keeps growing.

A colourful vegetable stall at Borough Market, with yellow courgettes, purple cauliflower, rainbow chard, carrots and beetroot laid out beneath hand-written price cards.
Borough Market's staff team posing outside The Borough Market Store entrance, with a black Labrador in the foreground.
A trader in a purple apron smiling behind a stall selling granola and oat-based products.

03

The Knowledge

Their first book. Our campaign.

Trader knowledge passed down stall to stall, brought together in one book for the first time. We shot the campaign and the film that launched it.

The book was written by food writer Angela Clutton, over 80 recipes set alongside the traders’ own knowledge. We developed the concept, ran the production and delivered the final edit.

Black and white photograph of a woman stacking copies of the Borough Market cookbook, The Knowledge, on a wooden bench inside the market.
Black and white portrait of a woman smiling and holding a copy of The Knowledge cookbook beside a parked car.
Black and white photograph of a woman holding The Knowledge cookbook in front of the Borough Market entrance sign, the Shard behind her.
Black and white photograph of a film crew recording a woman reading The Knowledge cookbook at a market table.
Black and white photograph of a trader talking with a woman inside a specialist truffle shop, hand-painted truffle-species signage and packets of dried mushrooms around them, filmed for the campaign.
Black and white photograph of a film crew recording a woman shopping at a Borough Market produce stall.
Borough Market Cookbook: Brindisa
Borough Market Cookbook: RAYA

04

Christmas, Easter, and everything between.

The market's rhythm doesn't stop, so neither do we.

Borough Market's main entrance beneath the railway arches, with the Shard rising behind it and a vintage Mini Cooper parked out front.
A fruit stall piled with melons, kumquats, satsumas, comice pears, chestnuts and walnuts, each marked with a hand-written price card.
The Ginger Pig's sausage roll stall sign, with two shoppers browsing the pastry case beneath it.
A bakery counter stacked with sourdough loaves, bread rolls and rosemary focaccia.
Shoppers seated at outdoor benches under the railway bridge, among olive trees and market stall awnings.
A cheese trader arranging wedges of pecorino and fontina on a market stall, price cards propped among the wheels.

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150+Traders photographed
5Years, ongoing

Five years in, and there's still more market left to shoot.

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